Skip to main content
How a Club From a “Smaller Football Country” Out-Engaged Europe’s Elite

Azerbaijan is not, by most measures, a “big” football market. Qarabağ FK plays in a country with a fraction of the population of England or Italy, competes in a league most European fans couldn’t name, and has shared a UEFA Champions League group stage with clubs that outspend it many times over on wages alone. […]

Your Fans Aren’t Yours: The 0% Problem in Club Marketing

A last-minute winner goes in. Your club posts the clip. Forty thousand likes in an hour, hundreds of comments, a share count climbing all night. By tomorrow morning, you know precisely none of those forty thousand people. Not an email. Not a phone number. Not a birthday to trigger a matchday promo. Nothing. The biggest […]

Mobile Platform vs Website: Why 2 Minute Session Beats a 90 Second One — Blocksport article graphic with app screenshots
Mobile Platform vs. Website: Why a 2-Minute Session Beats a 90-Second One

Most clubs already have a website. Most already post on Instagram, TikTok, and X. So when a Digital Director or CMO gets asked to justify a dedicated fan app, the question that comes back is fair: what does an app actually do that a good website doesn’t? The honest answer, based on real usage data […]

The Invisible Fan: Why Arenas are “Renting” Their Own Audiences

For decades, the world’s greatest venues and arenas have provided the stage, the lights, and the atmosphere, yet they often remain strangers to the fans sitting in their seats. In the current landscape, sports brands pay massive sums to reach their audiences, but third-party platforms end up owning the data. This creates a massive disconnect […]

José Pedro Dias: “In football, emotion drives everything – but data makes it work.”

From technology to top-tier football, José Pedro Dias has built a career on bridging two worlds that increasingly rely on each other. After nearly ten years at FC Porto, where he served as Commercial Director, Dias José Pedro joined Blocksport as Head of Sales — bringing both a commercial and technological mindset to help clubs […]

Maximizing Revenue for Betting Partners Through the Blocksport Mobile Digital Experience Platform

In the modern sports industry, clubs are constantly seeking new revenue streams while enhancing engagement with their fans. One highly effective way to achieve both is through strategic partnerships with betting companies. The Blocksport mobile digital experience platform offers an innovative solution for sports clubs—whether football, basketball, or other sports—to seamlessly integrate their betting partners, […]

Revolutionizing Stadiums: The Power of Cashless Solutions

In the modern sports industry, fan experience is everything. To keep up with evolving consumer expectations, sports clubs are adopting innovative digital platforms to streamline operations and enhance customer satisfaction. Among these innovations, cashless payment solutions at stadiums have emerged as a game-changer for clubs, fans, and businesses alike. Blocksport’s collaboration with OH Leuven (OHL) […]