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90%. That’s how many fans at F.C. Famalicão started a mission inside the club’s app. Half of them finished it. That 40-point drop between “started” and “completed” isn’t a failure metric — it’s a data acquisition funnel, and it behaves exactly like one. Most clubs treat gamification as an engagement toy: badges, points, a leaderboard […]

Azerbaijan is not, by most measures, a “big” football market. Qarabağ FK plays in a country with a fraction of the population of England or Italy, competes in a league most European fans couldn’t name, and has shared a UEFA Champions League group stage with clubs that outspend it many times over on wages alone. […]

Blocksport is expanding its presence in Central Asia with the appointment of Shukhrat Ernazarov as its official ambassador in Uzbekistan. Ernazarov brings more than 25 years of experience across business, football, communications, marketing and PR. He owns and directs the first English football academy in Uzbekistan, the Tashkent branch of Brooke House College Football Academy, […]

A last-minute winner goes in. Your club posts the clip. Forty thousand likes in an hour, hundreds of comments, a share count climbing all night. By tomorrow morning, you know precisely none of those forty thousand people. Not an email. Not a phone number. Not a birthday to trigger a matchday promo. Nothing. The biggest […]

Most clubs already have a website. Most already post on Instagram, TikTok, and X. So when a Digital Director or CMO gets asked to justify a dedicated fan app, the question that comes back is fair: what does an app actually do that a good website doesn’t? The honest answer, based on real usage data […]

LJUBLJANA, SLOVENIA – KK Cedevita Olimpija, the pride of Slovenian basketball, is proud to announce a landmark strategic partnership with Blocksport, a leading Swiss-based sports technology provider. This collaboration marks the official launch of a new era for “6. Zmaj,” the club’s dedicated fan platform, which is being upgraded to set a new standard for […]