November 14, 2024 – Boavista FC, the fourth most decorated Portuguese club, has partnered with digital sports innovator Blocksport to lead a comprehensive digital transformation. Through this collaboration, Boavista will launch a fan app, a Web3 loyalty program, unique digital collectibles, and other blockchain-based assets, positioning itself at the forefront of fan engagement in Portuguese football. The partnership announcement takes place at Web Summit 2024 in Lisbon where both entities are represented this year.
A New Digital Ecosystem for Boavista Fans
Building on its 39 consecutive seasons in the Primeira Liga and a championship title in 2000–01, Boavista is evolving its approach to fan interaction with a full suite of digital tools. At the heart of this transformation is the new Boavista fan app, developed by Blocksport, which offers fans access to club news, exclusive content, gamified interactions, and a gateway to the Web3 loyalty program. Within the app, fans can earn and redeem tokens, participate in live polls, and engage in a community designed around their passion for the club.
Expanding Engagement with Web3 Loyalty and Collectibles
The Web3 loyalty program introduces fans to the world of digital tokens, where loyalty and engagement are rewarded with tokens that can be redeemed for unique experiences, merchandise, and more. In addition to the loyalty program, Boavista will launch a series of digital collectibles, allowing fans to own, trade, and showcase their club pride through exclusive blockchain-based assets. These collectibles and tokens create new ways for fans to connect with Boavista while driving global engagement.
Leveraging Data for a Personalized Fan Experience
This digital transformation will also provide Boavista FC with deep insights into fan preferences, helping the club deliver tailored experiences and better understand its fan base. By tracking engagement data and loyalty patterns, Boavista can shape personalized fan journeys, foster closer connections with supporters, and create targeted content that resonates with audiences both locally and globally.
Quotes from Leaders
Vladimir Liulka, CEO of Blocksport, commented on the partnership:
“It’s an honor for us to establish a strategic partnership with such a historic club as Boavista. Our collaboration is designed to create a comprehensive digital ecosystem where fans can engage, earn, and own unique digital assets, bringing them closer to the action and the team they love. Through this partnership, Boavista supporters will gain access to exclusive content, interactive features, and personalized fan experiences – all enabled through cutting-edge digital tools. This initiative marks a significant milestone for fan engagement in football, aiming to reshape how fans connect with the game and bridge the gap between digital innovation and club loyalty. We are thrilled to empower Boavista fans with new ways to participate, celebrate, and share in the club’s journey.”
Reinaldo Ferreira, VP of Information Technology and Innovation at Boavista FC, highlighted the transformative impact:
“Boavista is committed to delivering the best for our fans. After following Blocksport’s work at Boavista Innovation Lab for some time, we saw a clear alignment with our business objectives and a shared ambition for world-class results, which led us to move forward with this decision. The new app, Web3 loyalty program, and collectibles allow us to celebrate our fans’ loyalty and passion in innovative ways. It’s an exciting evolution that brings fans closer to the club while creating value for Boavista through the intelligent use of technology.”
About Boavista FC
Boavista FC is one of Portugal’s most respected clubs, known for its iconic checkered black-and-white jerseys and a devoted fan base. The only team outside the “Big Three” to win the Primeira Liga (2000–01), Boavista continues to innovate while honoring its legacy in Portuguese football.
About Blocksport
Blocksport provides digital solutions for sports clubs, specializing in fan engagement, tokenized assets, and Web3 applications. Blocksport’s technology empowers sports organizations to connect with fans on a deeper level, offering digital tools like loyalty programs, gamification, and collectible assets.
