Fan Missions Aren’t a Gimmick — They’re a Data Funnel. Here’s the Math.

90%. That’s how many fans at F.C. Famalicão started a mission inside the club’s app. Half of them finished it. That 40-point drop between “started” and “completed” isn’t a failure metric — it’s a data acquisition funnel, and it behaves exactly like one. Most clubs treat gamification as an engagement toy: badges, points, a leaderboard […]