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Blocksport AG launches strategic partnership with AquaBloom International Sports Technology Group (ABSG) to enter HK and mainland China sports market

HONG KONG / ZUG, April 17th, 2024 — Off the back of the recent partnership announcements with the leading football club in the Philippines, United City FC, and the esport team and the Asian champion in the Free Fire Master League (FFML), Team Thorrad, from Indonesia, Blocksport has signed a strategic partnership with the HK’s leading SportsTech Platform AquaBloom International Sports Technology Group (ABSG). This partnership is designed to increase Blocksport’s footprint across Asia and bring its innovation and technology to the Asia market that’s already recognised the Swiss Sports Tech award winning business as some of the Blocksport key investors include the HK and Chinese companies such as Aveslair, FBG Capital and Spark Digital Capital.

Blocksport, a prominent SportsTech solutions provider based in Zug, Switzerland, is poised to enter the new market whose web3 solutions help sporting properties in football, basketball, rugby and hockey, to name a few, and esport teams to deep their fan engagement and improve existing revenues as well as create new ones through the power of its digital infrastructure and fan engagement platform. This partnership aims to bring innovative solutions to the sports industry in Hong Kong, mainland China, and Asia as a whole, leveraging the strengths of both organisations and their respective networks.

ABSG’s partnerships include some of the biggest sporting properties in the world such as LALIGA and NIKE, and at the recent Digital Entertainment Leadership Forum (DELF), a spotlight was cast on SportsTech, which has seen remarkable growth in recent years, and ABSG has played a pivotal role in driving that agenda and massively contributed to that success.

ABSG works with many powerful, government backed organisations, such as Cyberport, and jointly they recently brought together prominent figures in sports, tech, academia and policymaking to explore the field’s latest breakthroughs and trends where the experts exchanged views on topics such as the capital markets, industry clusters, sports innovations and business partnerships, also discussing what it takes to foster Hong Kong’s SportsTech ecosystem and cluster and establish Cyberport as the SportsTech innovation hub.
Other worthy initiatives were announced including  the partnership with Wanda Sports , which plan to bring the China Cup International Football Championship to Hong Kong. This international tournament will allow start-ups and tech companies to showcase their SportsTech to a global audience. The partnership also aims to bring global sports-focused family offices and investment funds to Hong Kong to grow its SportsTech ecosystem together with government agencies.

The strategic partnership between ABSG and Blocksport is aimed to introduce Blocksport to the Greater China market and present its platform for the benefit of the sports industry as a whole.

Founded in 2019, Blocksport has swiftly gained recognition for its cutting-edge SportsTech solutions, with a strong focus on blockchain technology and is today the force to be reckoned with partnering up with some of the world’s biggest brand and the biggest sponsors of the sport industry internationally.

Mike Yang, Founder and CEO of AquaBloom International Sports Technology Group (ABSG) said: “”ABSG is delighted to welcome Blocksport from Switzerland, another world-class Sports Web3.0 strategic partner and Eco-member to our global SportsTech platform.

We are also very happy for the rapid growth of Blocksport in the last few years and big congratulations to the signature partnership with Deutsche Telekom AG recently!

In addition, ABSG as a globalised SportsTech platform from Asia, we aim to be an one-stop solution hub for top-notch SportsTech companies to gain success in Asia markets and create great synergies with ABSG’s Ecosystem and Major Innovation Projects (MIPs). Looking forward to ABSG x Blocksport’s future various collaborations and strive together for the development of the global SportsTech industry!”.”

Samir Ceric, Chief Operating Officer of Blocksport said: “Mike and I have known each other for some time now and have discussed on multiple occasions the potential of sports tech space not only in HK and across mainland China and Asia as a whole but globally too. Seeing an incredible track record and success one of the organisations he founded, AquaBloom International Sports Technology Group, has achieved over the years, we could not think of a better partner to join forces with in that part of the world as well as globally too. We are looking forward to the journey ahead and have no doubts that Mike Yang and his team will make a huge difference in Blocksport’s ambition to expand our footprint across Asia. Having recently properly expanded our footprint across South East Asia, with recently announced partnerships in the Philippines (United City FC) and Indonesia (Team Thorrad), this strategic partnership could not have come at a more apt time. The HK scene has been close to my heart over the past 20 years and before Covid19, I was a regular visitor to the City and some of the biggest events it holds including Art Basel HK. The recent developments and advancements the HK government has been doing including the launch of the HK Ambassadors Club that’s been driving a trade agenda between HK, Singapore, Dubai and London is a great indication that HK is open for business. We very much look forward to welcoming Mike and his team to Europe and look forward to visiting his offices in HK in not too distant future.“

Notes to Editors:

About ABSG

ABSG is a globalized SportsTech & innovation platform to promote the multi-level integration and development and synergies of capital, talent, technology, market and projects in the international sports technology industry. ABSG is the unique one-stop-solution platform in the vertical field of sports technology in Asia, which has been honored and recognized by many international organizations, and is the only sports technology platform representative and ecosystem from Greater China in the Global Sports Technology Industry Report for three consecutive years. The founder, Mr. Mike Yang, has also been selected as one of the Top 30 global innovation leaders in the field of SportsTech and is the only Asian representative.

At present, ABSG has established in-depth strategic partnerships with more than 60 SportsTech & innovation platforms from 25 countries, more than 40 SportsTech investment partners. more than 100 various partners from China, and signed more around 100 top-notch SportsTech companies/IPs as Ecosystem members.

About Blocksport

Blocksport is a leading sports technology company dedicated to transforming the way fans engage with their favourite sports. Through innovative solutions such as fan apps, Web3 components, and blockchain-based features, Blocksport creates immersive and interactive experiences for sports enthusiasts worldwide. Blocksport makes fan engagement platforms future proof and power existing platforms or develops completely new ones. Its slogan is Web3 made easy. Blocksport provides its clients access to its own Blocksport platform, tech infrastructure as well as Web3 business models and expertise. It boosts existing fan engagement platforms and once a client is on it, it can level up. Its expertise, infrastructure, platform and unique front-end features ensure that client’s fan engagement is truly futureproof.


Ihor Honcharov, Head of Marketing –