LJUBLJANA, SLOVENIA – KK Cedevita Olimpija, the pride of Slovenian basketball, is proud to announce a landmark strategic partnership with Blocksport, a leading Swiss-based sports technology provider. This collaboration marks the official launch of a new era for “6. Zmaj,” the club’s dedicated fan platform, which is being upgraded to set a new standard for digital fan engagement in the region.
As the official Digital Innovations Partner and Sponsor, Blocksport will integrate its world-class technology into the heart of the Dragons’ ecosystem.
A Unified Digital Home for the “6. Zmaj – 6th Dragon”
For the fans, this partnership promises a smoother, more rewarding, and interactive experience. The goal is to create a unified digital home where supporters can access exclusive content, participate in gamified activations, and enjoy a closer connection to the team than ever before.
Sophisticated Synergy for Sponsors
Beyond the screen, the partnership introduces a sophisticated digital stage for the club’s partners. The platform offers unprecedented opportunities for sponsor activations, allowing brands to connect with a highly engaged audience through targeted, data-driven digital experiences.
Furthermore, Blocksport’s commitment to the club will be highly visible. Fans attending games at the Stožice Arena will see the Blocksport brand integrated into the match-day atmosphere via LED boards and some other advertising exposure, signifying a true hybrid of physical and digital presence.
Leadership Perspectives
Vladimir Liulka, CEO of Blocksport:
“We are thrilled to enter the Slovenian sports market with a club as prestigious and forward-thinking as KK Cedevita Olimpija. Our mission is to bridge the gap between the club and its global fan base through innovative technology. We are building a digital ecosystem that rewards loyalty and empowers the club to lead the way in the regional sports-tech landscape.”
Davor Užbinec, CEO of KK Cedevita Olimpija:
“Over the years, Cedevita Olimpija has been building strong relationships with our fans across all target groups. As we strive to stand out in every market where we are present, we are committed to positioning our “6. Zmaj” among the very best fan engagement platforms in Europe. Our goal is to create an even stronger connection between fans from all target groups and our sponsors, who will bring added value to the members and users of the renewed 6th Dragon app. We are truly excited about the upcoming season, which will also raise the standards in this area to the highest level.”
Key Highlights of the Partnership:
- Elevated Fan Experience: A streamlined mobile interface designed for interactivity and exclusive “6. Zmaj” rewards.
- Digital Innovation Leadership: Establishing KK Cedevita Olimpija as a tech-forward leader in the ABA League and EuroCup.
- Enhanced Sponsor Value: New tools for partners to engage fans through digital-first campaigns and immersive content.
- Arena Integration: Brand exposure for Blocksport across Stožice Arena’s premier assets.
The new platform will be available for download on all major app stores at the beginning of new season.
