Of course, we love sports here at Blocksport, but when it comes to rivalries dating back more than a hundred years, we get really, really excited. The ice hockey rivalry between Sweden and Finland is deeply rooted in history and national pride. Both countries have a long-standing tradition of excellence in the sport. The matches between these Nordic neighbors are characterized by extremely passionate fan bases, and a desire to claim not only local but also global supremacy in the sport.
Both countries have hundreds of thousands of fans of both the national team and the local professional teams. How the professional leagues, Liiga in Finland and SHL in Sweden, as well as the individual teams and the national associations engage with their fans is similar for a large part. But when it comes to mobile engagement, the approach of both countries differs quite a bit.
We look forward to working with all parties involved to maximize fan engagement in a future-proof way as we enter the Web3 era….
