In the competitive world of sports, maximizing revenue and enhancing fan engagement are paramount for clubs seeking sustainable growth. One often-overlooked opportunity lies in ticketing systems. By adopting an in-app ticketing system, sports clubs can eliminate recurring costs associated with third-party services and retain the entire revenue from ticket sales. Here’s a closer look at the advantages of this approach and how Blocksport successfully implemented such a system for the Ukrainian football club Metalist 1925.
Technical and Business Advantages of In-App Ticketing Systems
- Cost Savings and Revenue Retention: Traditional ticketing systems often require monthly payments and deduct commission fees on each ticket sold. With an in-app solution, clubs avoid these expenses, ensuring that every dollar from ticket sales stays within their ecosystem.
- Enhanced Fan Experience: An integrated ticketing system streamlines the purchasing process, allowing fans to buy tickets without leaving the app. This convenience fosters loyalty and encourages repeat purchases, improving the overall fan experience.
- Customization and Control: Clubs gain full control over pricing, ticket availability, and promotional strategies. They can implement dynamic pricing models or offer exclusive discounts to app users, driving both ticket sales and app engagement.
- Data Ownership and Analysis: Owning the ticketing process means owning the data. Clubs can analyze fan behaviors, optimize future events, and tailor marketing strategies to maximize attendance and revenue. Data analysis from the ticketing system becomes a powerful tool for decision-making.
- Brand Integration: An in-app ticketing system reinforces the club’s brand, providing a seamless, branded experience from ticket purchase to match day.
Use Case: Metalist 1925
Blocksport’s collaboration with Metalist 1925 demonstrates the potential of a custom-built ticketing system. Here’s what we developed for them:
- Event-to-Ticket Association: Each sporting event is linked to its corresponding ticket, ensuring clarity and organization for both fans and administrators.
- Stadium Map Integration: A detailed stadium map displaying sectors and individual seats helps fans visualize their seating options, enhancing the fan experience.
- Sector and Seat Pricing: Clubs can define pricing policies for various seats and sectors, enabling flexible revenue strategies tailored to specific events.
- Seat Selection and Information: Fans can view seat status (available, reserved, sold) and price, making informed decisions during purchase.
- Ticket Purchase Integration: Through a web-view integration with the club’s merchant account and payment API, fans can securely purchase tickets directly within the app.
- Ticket Display and Status: Purchased tickets are displayed in-app, complete with a QR code for scanning at the stadium gates.
The Results
For Metalist 1925, this system not only reduced operational costs but also provided fans with a superior ticketing experience. The club’s management now enjoys full control over their ticketing process, while fans benefit from a seamless, intuitive journey from ticket purchase to match attendance.
Conclusion
An in-app ticketing system is a game-changer for sports clubs. By leveraging technology to eliminate third-party fees, enhance the fan experience, and gain valuable insights through data analysis, clubs can achieve both immediate and long-term benefits. Blocksport is proud to empower clubs like Metalist 1925 with innovative solutions tailored to their unique needs.
Are you ready to revolutionize your club’s ticketing system? Contact Blocksport today to learn more about how we can help you maximize your revenue and elevate your fan experience.
