Welcome to the “EURO 2024 Fan Engagement Spotlight” by Blocksport, where we delve into the dynamic world of football fan engagement across Europe. As the excitement builds for EURO 2024, we explore how different countries are leveraging digital platforms, social media, and innovative technologies to connect with their passionate fan bases. From the staggering social media followings of powerhouses like Portugal and France to the app adoption strategies of Spain and England, this report provides a comprehensive overview of the current landscape and future opportunities for fan engagement in football. Join us as we uncover the trends, highlights, and potential areas for growth that are shaping the future of football fandom.
Portugal stands out with 17.5 million Instagram followers, which is more than the combined total of 15 other participating countries including Albania, Slovenia, Slovakia, Georgia, Hungary, Czech Republic, Austria, Switzerland, Romania, Serbia, Scotland, Ukraine, Denmark, Croatia, and Belgium.
France and England also have substantial followings with 15.9 million and 11.5 million Instagram followers respectively, further emphasizing their strong social media presence compared to many other nations.
England, France, and Portugal are in Tier 1 with over 10 million social media fans each, showcasing their dominance in online fan engagement.
In comparison, Belgium, Poland, the Netherlands, Turkey, Spain, Italy, and Germany fall into Tier 2, with social media followings ranging from 1 million to just under 10 million, indicating strong but slightly less influential digital presences.
Smaller nations like Georgia, Hungary, and Albania fall into Tiers 3 and 4, with followings below 100,000, pointing to opportunities for growth in their digital engagement strategies.
Spain and England lead with over 10 million app downloads each, demonstrating their effective use of mobile platforms to engage fans.
France and Italy follow with over 500,000 downloads, while Germany, the Netherlands, and Austria each have over 100,000, indicating a moderate level of app-based engagement.
Despite Portugal’s massive social media presence, it currently lacks an official app for its Football Association or National team, highlighting a significant gap in its digital strategy compared to peers like Spain and England.
As we conclude our “EURO 2024 Fan Engagement Spotlight,” it’s clear that the landscape of football fan engagement is as diverse and vibrant as the sport itself. The data reveals not only the impressive reach of nations like Portugal and England but also the untapped potential in countries that are still developing their digital strategies. With the advent of Web3 technologies and increasing mobile app adoption, the future of fan engagement promises even more innovative and immersive experiences. At Blocksport, we are committed to powering these advancements and helping teams, leagues, and federations connect with fans in meaningful ways. We hope this spotlight inspires further exploration and investment in digital fan engagement, driving the beautiful game to new heights of interaction and enthusiasm.
