Empoli FC has made history as the first Serie A club to fully embrace a Web3 fan engagement platform, in partnership with Blocksport. This collaboration aims to revolutionize fan engagement, providing new opportunities for fans and enhancing their connection to the club.
The Start of the Journey
Empoli FC’s journey began with the launch of a dedicated fan app, creating a unique space for fans to interact with the club and each other. The app includes features designed to inform and engage fans, such as a gamification system with fan missions, fan points, and leaderboards. These features not only increased fan engagement but also deepened fans’ connection to the club.
Key Metrics of Success
Since the app’s launch, Empoli FC has seen significant improvements in fan engagement and visibility.
Introduction of the Fan Token
The next milestone in Empoli FC’s Web3 journey was the launch of a unique fan token on the Blocksport Web3 marketplace. The initial sale of fan tokens provided exclusive benefits to fans, depending on the amount of EMP tokens purchased. This initiative helped identify and reward the most loyal fans, fostering a deeper sense of community and loyalty.
Real Fan Engagement Experiences
Empoli FC’s fan engagement strategy includes offering exclusive experiences that money can’t buy. For instance, fans with the Golden level token receive signed jerseys from players, creating unforgettable memories and a deeper bond with the club.
Special Projects and Community Support
Empoli FC and Blocksport also undertook special projects, such as supporting Ukraine in 2022. The club played a friendly match against the Ukrainian national team, and a unique NFT collection was created for the match. This collection sold out in one day and was promoted by UNITED24, a prominent Ukrainian foundation backed by the President of Ukraine.
Ongoing Roadmap and Future Plans
Empoli FC and Blocksport have ambitious plans to further enhance their Web3 fan engagement ecosystem. Upcoming initiatives include:
- NFT Game Launch: Introducing new interactive and engaging experiences for fans.
- New App Features: Continuously improving the app to offer more value to users.
- New Tranche of Fan Tokens: Expanding the token offerings to engage more fans.
Impact Before and After Embracing Web3
The transformation since embracing Web3 has been profound. Before, fans could only interact with the club through social media and the website. Now, there is a universal digital space for fans to engage with the club and each other. Key improvements include:
Empoli FC’s journey with Blocksport showcases the power of a Web3 fan engagement platform in transforming fan interaction and loyalty. The innovative use of a fan app and fan tokens has set a new standard in the sports industry, paving the way for other clubs to follow.
