Zug, Switzerland – 22 of August – Blocksport, the leading SportsTech platform, is pleased to announce the appointment of José Pedro Dias as its new Head of Sales. José brings over 17 years of international experience across sports, technology, and telecommunications, with a proven track record of building strategic partnerships and driving business transformation.
Prior to joining Blocksport, José served as Sales Director at FC Porto for nearly a decade, where he successfully led executive-level engagements with C-suite stakeholders and spearheaded large-scale transformation projects in the sports industry. His career also includes leadership positions at Cisco, Thales, and Huawei, where he specialized in sales strategy, business planning, and complex solution delivery across global markets.
José’s expertise spans sports, telecom, and technology ecosystems, with a strong focus on stadiums, venues, connected cities, and cloud-based solutions. His experience in both B2B and innovation-driven environments positions him to accelerate Blocksport’s mission of empowering sports clubs, athletes, and brands with cutting-edge fan experience solutions.
“I am thrilled to join Blocksport at such a pivotal time for the sports and technology industries. With digital engagement reshaping the future of fan experience and business intelligence, Blocksport is uniquely positioned to lead this transformation. I look forward to driving new growth opportunities and building strong global partnerships,” said José Pedro Dias, Head of Sales at Blocksport.
“José’s experience at the intersection of sports and technology makes him the ideal leader to strengthen our sales efforts worldwide. His deep understanding of both the industry and innovation aligns perfectly with our strategic vision,” said Vladimir Liulka, CEO & Co-Founder of Blocksport.
With this appointment, Blocksport continues to expand its leadership team, reinforcing its commitment to delivering next-generation fan engagement and monetization solutions for the sports and entertainment industries.
