Blocksport, the Swiss AI-driven Digital Experience Platform for sports clubs, leagues and federations, has announced a strategic partnership with 2ticket, the Portuguese ticketing provider. Together, the two companies will offer clubs one solution for the whole fan journey, from buying a ticket to everything that happens before, during and after matchday.
Today, most clubs run ticketing, digital channels, CRM and sponsorship in separate systems. Fans have to use several accounts, and clubs end up with scattered data and little insight into who their supporters really are. The Blocksport and 2ticket solution changes that:
- One integrated offer. Clubs get ticketing and a complete AI-driven digital ecosystem from a single, coordinated partnership.
- One fan identity. Supporters use one login across tickets, content, rewards and commerce.
- First-party data, owned by the club. Every ticket purchase feeds a single fan profile that the club controls.
- Smarter engagement and revenue. AI-powered segmentation helps clubs fill stadiums, increase renewals, personalise communication and give sponsors measurable audiences.
- Faster, simpler rollout. One joint team handles implementation, so clubs can launch quickly without stitching systems together themselves.
The partnership starts in Portugal, where the solution is available to clubs of every size. Both companies plan to take it to further markets.
