Ulm, Germany — 09.10.2025 — ratiopharm ulm, one of Germany’s leading basketball clubs, has announced a landmark partnership with Blocksport, a Swiss-based sports tech company, to launch a SuperApp designed to redefine fan engagement and digital interaction.
The new platform will serve as the digital heartbeat of ratiopharm ulm, bringing fans closer to the action than ever before. With cutting-edge features, the SuperApp will centralize news, exclusive content, live statistics, fan interactions, ticketing, and merchandise, all in one seamless digital ecosystem.
A Club of Achievements
ratiopharm ulm has established itself as a powerhouse in German basketball, consistently competing at the highest level in the Basketball Bundesliga (BBL) and on the European stage. The club crowned its efforts with the 2023 BBL Championship, securing its place among Germany’s elite teams. Known for developing top talent and nurturing a dynamic style of play, ratiopharm ulm has also made notable appearances in the EuroCup, further raising its profile across the continent.
Elevating the Fan Experience
For ratiopharm ulm, the move reflects the club’s commitment to continuous innovation both on and off the court. The SuperApp will empower fans with a unique, personalized experience that goes far beyond traditional channels. By integrating community features, gamification, and streamlined access to club services, it will strengthen the connection between the team and its supporters across Germany and internationally.
“With our partnership with Blocksport, we are taking an important step toward elevating the digital fan experience at ratiopharm ulm. The upcoming SuperApp will offer our supporters a new, interactive way to connect with the club, reflecting our strong commitment to innovation and community both on and off the court”, Andreas Oettel, CEO of ratiopharm ulm.
Why Blocksport?
Blocksport has emerged as a leading partner in European basketball’s digital transformation, with a growing track record of powering fan engagement platforms for some of the sport’s most prestigious clubs. Their portfolio includes AS Monaco Basket and Partizan Belgrade, among others, demonstrating a strong presence in Europe’s elite basketball scene.
This partnership positions ratiopharm ulm alongside some of Europe’s most ambitious clubs, reflecting the organization’s strategic vision of staying at the forefront of digital fan innovation.
Data-Driven Growth
Beyond enhancing fan engagement, the SuperApp will be integrated with a Customer Data Platform (CDP), enabling ratiopharm ulm to collect and analyze fan insights in real time. This powerful combination will help the club strengthen its business intelligence, optimize marketing strategies, and unlock new revenue opportunities by better understanding fan behavior and preferences.
Shared Vision for the Future
“Our mission is to empower sports organizations with the tools they need to thrive in a digital-first world. Partnering with such a top European basketball club as ratiopharm ulm allows us to bring fans and sponsors closer to the club while giving management advanced data-driven insights to grow sustainably. The combination of the SuperApp and CDP will help unlock new levels of business intelligence and fan engagement,” said Vladimir Liulka, CEO and Founder of Blocksport.
“With our partnership with Blocksport, we are taking an important step toward elevating the digital fan experience at ratiopharm ulm. The upcoming SuperApp will offer our supporters a new, interactive way to connect with the club, reflecting our strong commitment to innovation and community both on and off the court”, Andreas Oettel, CEO of ratiopharm ulm
Looking Ahead
The launch of the ratiopharm ulm SuperApp marks just the beginning of a digital journey that promises continuous growth and innovation. Fans can expect regular updates and exciting features designed to make their engagement with the club more interactive, rewarding, and meaningful.
