Riga, Latvia — 07.10.2025 — Riga Zelli, one of Latvia’s most dynamic basketball clubs, has announced a landmark partnership with Blocksport, a Swiss-based sports tech company, to launch a SuperApp designed to transform fan engagement and digital interaction.
The new platform will act as the digital heartbeat of Riga Zelli, connecting fans with the club through a single, seamless ecosystem. Supporters will enjoy centralized access to the latest news, exclusive content, live statistics, ticketing, merchandise, and interactive fan experiences — all at their fingertips.
A Rising Force in Latvian Basketball
Riga Zelli has quickly established itself as an ambitious and competitive club within the Latvian-Estonian Basketball League. Known for its energetic style of play, loyal fanbase, and commitment to player development, the club is gaining momentum both on and off the court. This new digital step reflects the organization’s forward-thinking strategy to strengthen its presence locally and across the wider European basketball scene.
Elevating the Fan Experience
The SuperApp will give Riga Zelli supporters a unique, personalized experience that goes far beyond traditional communication channels. By integrating community features, gamification, and streamlined services, the platform will deepen fan connections and create new opportunities for interaction with the team both on game days and year-round.
“At Riga Zelli, we are committed to building a forward-looking organization both on and off the court. Partnering with Blocksport to launch our SuperApp is a strategic step that aligns with our ambition to strengthen the club’s digital presence, enhance fan engagement, and unlock new commercial opportunities. This collaboration ensures that we continue to innovate and position Riga Zelli among the most progressive basketball clubs in the region.”
— Edgars Buls, President of Riga Zelli
Why Blocksport?
Blocksport has emerged as a trusted partner in European basketball’s digital transformation, powering cutting-edge fan platforms for elite clubs such as AS Monaco Basket, Telekom Baskets, Partizan Belgrade, ARIS BC, and many others. By joining this network, Riga Zellii positions itself among the most digitally ambitious clubs in Europe.
Data-Driven Growth
In addition to enhancing fan engagement, the Riga Zelli SuperApp will be integrated with a Customer Data Platform (CDP). This powerful tool will allow the club to gather real-time insights into fan preferences and behaviors, optimizing marketing strategies, unlocking new sponsorship opportunities, and strengthening business intelligence.
Shared Vision for the Future
“Our mission is to empower sports organizations with the tools they need to thrive in a digital-first world. Partnering with Riga Zelli, a rising force in Baltic basketball, allows us to bring fans and sponsors closer to the club while giving management the data-driven insights to grow sustainably. Together, the SuperApp and CDP will set new standards in fan engagement and business innovation,” said Vladimir Liulka, CEO and Co-Founder of Blocksport.
Looking Ahead
The launch of the Riga Zelli SuperApp marks the beginning of a new digital journey. Fans can expect continuous innovation, exciting updates, and interactive features designed to make their connection with the club more rewarding, dynamic, and meaningful than ever before.Riga Zelli all-in-one SuperApp is coming your way just in time for Christmas!
