31 May 2024, Zug, Manila
Blocksport’s COO Samir Ceric and United City FC’s President & CEO Eric Gottschalk will engage in a discussion, moderated by AIBC’s MD Olga Yaroshevsky, on why Web3 matters and how football clubs both in South East Asia, as well as globally (off the back of forward thinking clubs such as Juventus FC & Paris Saint-Germain FC), can leverage blockchain technology for the benefit of fans and clubs, as well as sponsors and partners that today expect a great deal more from their sponsored properties when it comes down to their own ROIs.
The discussion takes place during the Sports and Tech conference, held at the SMX Convention Centre in Manila as part of the AIBC Asia event.
Data ownership and data management that fan engagement platforms, such as the one Blocksport has successfully deployed with United City FC, the first Philippines football club to fully embrace the power of Web3, are integral to the commercial success of sporting properties across the globe, and the sooner the clubs’ owners and senior management realise it, the better for them and their fans.
Fans are no longer satisfied with the basic level of interaction with the clubs they support via ticket and merchandise sale – they want a great deal more – which is the reason they have started organising themselves in fan clubs, creating content, sharing content and consuming content they understand much better than the club owners.
We are in the era of shared economy and shared content, and fans and fan clubs are at the epicentre of it all. GenZ and Gen Alpha are not your Millennials – and unless something is done about it in terms of the offering, treatment and engagement, they will drift away and build their own ecosystem. Football clubs (and other sports and sporting properties) will miss out a great deal as well as lose their existing fan base, let alone attract a new one.
Club owners can no longer remain ignorant to what is happening in this day and age; if they do, they will soon be out of business. This session will tackle various challenges, as well as opportunities in the Web3 & the sports space, and discuss how United City FC in partnership with Blocksport is approaching it from all angles, innovating and pioneering not only in the sport industry of the Philippines but the South East Asian region too.
“Web3 matters, there are no two ways about it”, says Samir Ceric, COO of Blocksport.
“Our solution – Web3 Made Easy – is designed to educate and empower those making decisions in the world of football and in the world of sport as a whole. I sincerely hope that the audience in Manila will appreciate our holistic approach to Fan Engagement and Web3 education. I am very much looking forward to the session on 4 June, 2024 and am thankful to AIBC for recognising the real need to introduce the multiple sessions on web3 & sport, including the one with Mr Eric Gottschalk, President and CEO of United City FC and myself!”
AIBC Asia 2024
AIBC Asia takes place over the 4nd and 5th of June at the SMX Convention Center in Manila. The 2-day conference brings industry leaders, visionaries, and innovators together to explore the latest trends, exchange insights, and shape the future of emerging technology. Join them in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.To purchase a ticket or to view the full agenda visit their website.
About Blocksport
Blocksport is a leading sports technology company dedicated to transforming the way fans engage with their favourite sports. Through innovative solutions such as fan apps, Web3 components, and blockchain-based features, Blocksport creates immersive and interactive experiences for sports enthusiasts worldwide. Blocksport makes fan engagement platforms future proof and power existing platforms or develops completely new ones. Its slogan is Web3 made easy. Blocksport provides its clients access to its own Blocksport platform, tech infrastructure as well as Web3 business models and expertise. It boosts existing fan engagement platforms and once a client is on it, it can level up. Its expertise, infrastructure, platform and unique front-end features ensure that client’s fan engagement is truly futureproof.
About UCFC
United City Football Club (UCFC) is a SEC-registered Filipino professional football club company that aims to promote and build values such as equality, diversity, and leadership through sports.
UCFC is a member of the Philippines Football League (PFL), the Philippines’ professional level of men’s club football in the country, and the official representative of the Central Luzon Football Association. UCFC, formerly known as Ceres-Negros before it changed its name in 2020, is currently the 4x defending national champion in the PFL and 2x winner of the Copa Paulino Alcantara. UCFC is also the 2x Philippines representative on the AFC Champions League group stage level (2021,2022), the biggest Asian football tournament.
As a mission, the Club stands to help re-invigorate young athletes, families, and the local community through discipline, hard work, and passion. The ambition is to further set the gold standard for best practices in SE Asia – be it on the football field, or within the community – and to provide a pathway and equal opportunities for the next generation of young talent in their pursuit of sporting & educational excellence.
UCFC is the most followed professional football club in the Philippines and the only club active on all major social media platforms. Its winning tradition and the ability to bring the best Filipino players to play for UCFC has gained the Club the reputation of being the foremost football club from the Philippines with a strong reach into South East Asia and beyond.
