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Rebecca Eliot joined Blocksport to help in the growth of company in the African sports market

Rebecca has wide experience in business development, rewards programmes and product development. She is the co-founder and driver behind PROTOUCH SPORTS – a South African-based impact investment sports management business focused on enabling South African athletes to perform on the World Stage. ProTouch Sports owns the #1 Continental Road Cycling Team in Africa and her vision is to revolutionize the professional arm of the road cycling, by building a sustainable business that supports high performance and then, to roll this model out into other sporting codes in Africa.

She has assembled an ecosystem and created a number of initiatives that serve as a platform, to recognise and support talent, build fan engagement and, access innovative funding for high-performance athletes. In addition, she also manages the Phil Liggett Foundation, a non-profit organisation in partnership with Phil Liggett – the Global Voice of Cycling and Conservationist – together with World Tour riders and SA National Road Champions: Ashleigh Moolman Pasio and Ryan Gibbons.

Rebecca is responsible for the growth of Blocksport in the African sports market.

Welcome on board, Rebecca!