Astana, Zug – 7th of April – FC Astana and Blocksport are proud to announce a strategic partnership aimed at revolutionizing the way fans connect with their club. Through this collaboration, FC Astana will implement an advanced digital platform consisting of a SuperApp and a Consumer Data Platform (CDP), bringing fan interaction to a new level while empowering the club with better business intelligence and deep fan insights.
Powered by Blocksport, FC Astana will gain access to a state-of-the-art mobile app and robust data tools that enable the club to better understand and engage with its supporters. This partnership will also introduce the club to the world of Web3, offering fans innovative experiences through a dedicated fan wallet, Web3 memberships, and blockchain-based features. As part of this agreement, Blocksport becomes FC Astana’s official digitalization platform provider and sponsor.
FC Astana will become the first football club in Kazakhstan to elevate its digital fan interaction to this scale, offering supporters a unique and cutting-edge communication experience with their favorite team.
Founded in 2009, FC Astana is one of Kazakhstan’s most successful football clubs, having won seven Kazakhstan Premier League titles, three Kazakhstan Cups, and six Kazakhstan Super Cups. The club plays its home matches at the modern Astana Arena, a 30,254-seat stadium with a retractable roof that ensures comfort for supporters year-round.
Quote from Vladimir Liulka, CEO of Blocksport:
“We are excited to partner with FC Astana – a club that not only excels on the pitch but also embraces innovation off it. Our technology will help deliver a seamless and immersive fan experience while equipping the club with valuable data insights to drive marketing and commercial strategy. With the addition of Web3 features like the fan wallet and digital memberships, we are unlocking new ways for fans to engage and for the club to grow. This is a landmark step for digital transformation in Kazakh football.”
Quote from Kaisar Bekenov, General Director of FC Astana:
“This is a strategically important step for us, opening up completely new horizons in the area of fan interaction. We are pleased to have Blocksport as our partner in this transformation—their experience and technological solutions allow us to adopt the most advanced digital practices.
With the launch of the new platform, we want to turn our fans from just spectators into active participants in club life. This mobile application will be a place where every supporter can feel closer to the team, receive personalized content, join exclusive campaigns, and use innovative features like the fan wallet and digital subscriptions.
We are confident that together with Blocksport, we will create the best digital fan experience in Kazakh football.”*
The platform is expected to launch in the coming months. FC Astana and Blocksport are committed to building services that are not only innovative but meaningful for fans and effective for the club’s growth.Astana, Zug – 7th of April – FC Astana and Blocksport are proud to announce a strategic partnership aimed at revolutionizing the way fans connect with their club. Through this collaboration, FC Astana will implement an advanced digital platform consisting of a SuperApp and a Consumer Data Platform (CDP), bringing fan interaction to a new level while empowering the club with better business intelligence and deep fan insights.
Powered by Blocksport, FC Astana will gain access to a state-of-the-art mobile app and robust data tools that enable the club to better understand and engage with its supporters. This partnership will also introduce the club to the world of Web3, offering fans innovative experiences through a dedicated fan wallet, Web3 memberships, and blockchain-based features. As part of this agreement, Blocksport becomes FC Astana’s official digitalization platform provider and sponsor.
FC Astana will become the first football club in Kazakhstan to elevate its digital fan interaction to this scale, offering supporters a unique and cutting-edge communication experience with their favorite team.
Founded in 2009, FC Astana is one of Kazakhstan’s most successful football clubs, having won seven Kazakhstan Premier League titles, three Kazakhstan Cups, and six Kazakhstan Super Cups. The club plays its home matches at the modern Astana Arena, a 30,254-seat stadium with a retractable roof that ensures comfort for supporters year-round.
Quote from Vladimir Liulka, CEO of Blocksport:
“We are excited to partner with FC Astana – a club that not only excels on the pitch but also embraces innovation off it. Our technology will help deliver a seamless and immersive fan experience while equipping the club with valuable data insights to drive marketing and commercial strategy. With the addition of Web3 features like the fan wallet and digital memberships, we are unlocking new ways for fans to engage and for the club to grow. This is a landmark step for digital transformation in Kazakh football.”
Quote from Kaisar Bekenov, General Director of FC Astana:
“This is a strategically important step for us, opening up completely new horizons in the area of fan interaction. We are pleased to have Blocksport as our partner in this transformation—their experience and technological solutions allow us to adopt the most advanced digital practices.
With the launch of the new platform, we want to turn our fans from just spectators into active participants in club life. This mobile application will be a place where every supporter can feel closer to the team, receive personalized content, join exclusive campaigns, and use innovative features like the fan wallet and digital subscriptions.
We are confident that together with Blocksport, we will create the best digital fan experience in Kazakh football.”*
The platform is expected to launch in the coming months. FC Astana and Blocksport are committed to building services that are not only innovative but meaningful for fans and effective for the club’s growth.
