JAKARTA/ZUG, Feb 29th, 2024 — Team Thorrad, the Asia esport champion, joins forces with Blocksport, a prominent SportsTech solutions provider based in Zug, Switzerland, whose web3 solutions help esport teams and other sporting properties in football, basketball and hockey, to name a few, to deep their fan engagement and improve existing revenues as well as create new ones through the power of its digital infrastructure and fan engagement platform. This collaboration aims to bring innovative solutions to the e-sports industry, leveraging the strengths of both organisations. This groundbreaking partnership aims to revolutionize the e-sports entertainment landscape by seamlessly integrating cutting-edge technology into the world of esports and fandom.
As part of this partnership, Blocksport will release the official Team Thorrad Fan App, a one-stop destination for fans to engage with their favorite esport team like never before. This fan engagement platform will combine a sleek design with innovative features, providing users with real-time updates, exclusive content, and a personalized experience tailored to their preferences. Simultaneously, Blocksport will introduce fan tokens, Play-to-Earn games, and NFT collections in a unified Web3 ecosystem. Fan tokens will unlock exclusive perks, Play-to-Earn games turn spectators into active participants, and NFT collections will offer fans a chance to own a piece of e-sporting history. This interconnected environment will create an immersive space for fans, fostering a sense of community and participation.
Founded in 2019, Blocksport has swiftly gained recognition for its cutting-edge SportsTech solutions, with a strong focus on blockchain technology and is today the force to be reckoned with partnering up with some of the world’s biggest brand and the biggest sponsors of the sport industry internationally.
Thorrad (previously known as First Raiders Eclipse) is an Indonesian Free Fire team. Thorrad has made a proud achievement as champion in the Free Fire Master League (FFML) Season 8 tournament. The Thorrad team managed to achieve victory in FFML Season 8 after leading the standings with a total of 117 points in the Grand Finals match which took place on October 8th 2023. With this victory, Thorrad is entitled to the main prize worth IDR 300 million from the total Grand Finals prize pool of IDR 700 million. Apart from that, Thorrad also made history as a team from Indonesia who confirmed themselves to appear in the Free Fire World Series (FFWS) 2023 Bangkok, together with POCO Star and RRQ Kazu.
Esti Puji Lestari, Owner of Team Thorrad and President Director EMC Asia , expressed her excitement about the partnership, stating, The partnership between Blocksports and us is exciting for us. I’ve always been looking for a way for fans to engage and to innovate when it comes to esports activation. We hope this will be a pioneering and advanced technological development. It is my vision as Thorrad’s owner to create a sense of community, and to create valuable networks and information that is not only engaging, but also educating and beneficial to the longevity of the games, as well as being beneficial to the development of the games.
Samir Ceric, Chief Operating Officer of Blocksport says: “I am thrilled about this new partnership expanding our footprint across South East Asia with such a talented and prize winning esport property. Its owner Esti Lestari is a true visionary and from the first moment we met in Manila at the Business of Football conference less than 3 months ago, I felt I was talking to somebody whose vision and ambition supersedes the time we are living and working in. And as I found out about her long standing involvement in the world of sport, football being one of the main parts of her life, as an owner of multiple football clubs in the past and today, including China, Indonesia and the Philippines, I knew that we would find an easy way to join forces and innovate and accelerate the global dominance of the sporting properties her team and her are involved with. Esport space is very special to all of us at Blocksport as that was the environment we successfully deployed our first POCs and prototypes all these years ago and the space where there is so much potential and scope, especially on the fan engagement front. Esti and I, together with her husband and Team Thorrad CEO, Tudor Mihail, also met in London on numerous occasions during their trip to London in December and January hence I feel over the past 2-3 months, we managed to build a very genuine relationship I hope and feel will span for a long time. For all these reasons I am super excited about this announcement and am very much looking forward to be working with Esti and Tudor and their Team Thorrad team on this major project and so is the rest of my team at Blocksport. “
The partnership between Team Thorrad and Blocksport aims to assist Team Thorrad to become the driving force on fan engagement in the esport space not just in Indonesia, but across the whole of the South East Asia region, and globalize its brand offering its existing and future sponsors and partners another level of engagement and activation.
