Client wants to integrate an esports business unit into its business model. The client doesn’t have in-house esports industry know-how nor a business plan/model for the market entry.

• Implementation of scalable esports business model for the DACH market with the possibility of internationalization with a given budget
• Social media strategy to increase brand awareness in esports and the players marketing chances
• Brand new design including brand guidelines & a new identity, which does not cannibalize company’s existing brand

RAILab wants to integrate the world novelty HADO into the Swiss market in order to be perceived as an innovative driver. There is no in-house expertise or experience – Also there is no business model available as Switzerland will be the third country in Europe to offer HADO.

• Testing in Spain to learn more about the technical requirements
• Negotiation on licensing rights, clarification on exclusive rights with Japanese publisher
• Organize a test phase for the calibration measures and training courses with the publisher
• 3 weeks pilot in a shopping center
• opening HADO location