Advisory Services

We support our clients from strategy definition to project planning and execution together with our network esports experts and partners.

eSPORTS CONSULTING

Ideation
Brand Strategy
Marketing Strategy
Change Management
Business Modelling

TEAM MANAGEMENT

Talent Acquisition
Team Management
Player Transfer
Player Marketing

EDUCATION & SCIENCE

Workshops
Competitive Analysis
Coaching

Value Proposition

Proven Track Record We Are Innovators Industry Expertise Entrepreneurs We Are Gamers Professional Esports Network

References

2018

Digital Day

Organization of esports business conference
Organization of esports education classes
Offline Brand activation strategy

Epikk Esports

Business model development
Team acquisition & management
Brand & marketing strategy
Business development
Digital Sports Dojo

Sports & Blockchain

Organization of a Swiss Sports & Blockchain conference
Publication of Sports & Blockchain study
Formula E: Racing team brand activation research for external customers

2019

HADO AR Dodgeball

Go to market strategy
Field study
Business model development
Social media campaign

FC Wil Esports

Esports workshop
Business model development
Team acquisition
Brand & marketing strategy

Customer Experience

Elaboration of new concepts for customer experience within an offline convention
Pilot in Zürich

Workshop

Customer loyalty strategy
Brand activation
Ideation design (how to design innovation)

Workshop

Education for teachers
Esports as a tool in everyday school life

2020

Workshop

Customer loyalty strategy
Brand activation
Innovation ideation

Customer Loyalty Young Generation

Brand activation & marketing strategy
Execution pilot project

Blocksport LionZ

Business model development
Brand & marketing strategy
Team management & acquisition

CASE STUDY: FORM36 AG

Challenge

Client wants to integrate an esports business unit into its business model. The client doesn’t have in-house esports industry know-how nor a business plan/model for the market entry.

Solution

Implementation of scalable esports business model for the DACH market with the possibility of internationalization with a given budget
Social media strategy to increase brand awareness in esports and the players marketing chances
Brand new design including brand guidelines & a new identity, which does not cannibalize company’s existing brand

Deliverables

Business model analysis
Market & competition analysis
Business model redesign
Brand design & strategy
Launch marketing strategy
Team acquisition & management
Player contract design (legal)
Risk analysis and assessment
Budget planning

Achievements

Positively perceived esports brand with recognition value – focus DACH Region
Successful implementation of the esports unit into the existing business model
Commercialized professional esports teams in international leagues

CASE STUDY: RAILab

Challenge

RAILab wants to integrate the world novelty HADO into the Swiss market in order to be perceived as an innovative driver. There is no in-house expertise or experience – Also there is no business model available as Switzerland will be the third country in Europe to offer HADO.

Solution

Testing in Spain to learn more about the technical requirements
Negotiation on licensing rights, clarification on exclusive rights with Japanese publisher
Organize a test phase for the calibration measures and training courses with the publisher
3 weeks pilot in a shopping center
opening HADO location

Deliverables